All material in this blog is copy written and may not be used in part or whole, in any manner, without prior written consent.

Thursday, December 16, 2010

Final Project

Final Project
Ashley Strawder

For my final project I decided to make a photography portfolio envelope that would contain a business card and picture samples of my photography. My intentions are when I go for a job interview I can take my portfolio book and then leave behind a portfolio envelope behind that would contain all my information and samples.   
Rough Sample

Rough

Sample Folding

 Thumbnails

Outside before folding

Inside before folding

Tuesday, December 7, 2010

Publication Ad

The purpose of this assignment is to create a publication ad using specifications from a real magazine. I decided to use specs from the program book for the Aspen Music Festival.


Target Audience: Aspen Music Festival audience.   
Call to Action: Buy a Pontiac G6
Specifications:
Based on their specifications a full-page ad is- Live area 7.875 x 10.375 with a 1/8 inch bleed.
A 1/3 page vertical ad has no bleed and is the following size- 2.31 x 9.75
All ads must be submitted as a High Resolution pdf and all photos must be CMYK 300dpi.

All images are free from copyright and provided by Flickr.com

Synopsis:

I enjoyed working on this project because of the use of actual magazine specs. My original plan was for a Christmas themed peppermint schnapps ad, but the pictures I took didn’t turn out the way I wanted, so I changed the ad concept to Like A G6…

                                             This is the full page ad for the music festival booklet.

                                                          This is the partial publication ad.

Variable Data Direct Mail

The purpose of this assignment is to create a variable data direct mail piece to promote Memories Photography.


Target Audience: High School senior students and their parents.  
Call to Action: Call and make an appointment.  

All images are free from copyright and provided by Memories Photography.


Synopsis:
I enjoyed working on this project because we were finally able to use color pictures. Variable data is a great way to get a better return on investment.

 This is the back of the variable data postcard. The press operator would use a database to insert the first name and address of the recipient in the designated areas.

    This is the front of the male version of the postcard. Again the operator would use the database to insert name.

      This is the female version of the postcard. Again the operator would instert the first name using the database.

Newspaper Ad

The purpose of this assignment is to create a series of Newspaper ads for the Collegio, promoting a business.


Target Audience: College students that are majoring in Construction and are looking for an internship.
Call to Action: Come into our business and enquire about the internship.

Budget: $100

1x5  (1.83x5)- $20
2x3  (3.79x3)- $24
2x7  (3.79x7)- $54

Schedule-

October 12th- run 2x3
October 19th- run 1x5
October 26th- run 2x7

All images are free from copyright…

Synopsis:
I enjoyed doing this project, as I worked in the newspaper business previously. I enjoy using the basic of colors, black and white, to create an eye catching piece.
These are my rough drafts for my Newspaper Ad Series.

                                                                      This is my 2x7 Ad

                                                                    This is my final 2x3 ad.


                                                                 This is my final 1x5 ad.

Monday, October 18, 2010

Notepad Project

This is my word matrix for a notepad project in my Digital File Prep. class. We were to design a notepad
for highschool students in black and white, any size.

 These are my thumbnails for how I was going to layout my notepad. I decided to make my notepad a 7x5.

 
This is a rough draft for my notepad. I went with a highschool love theme. A couple silhouette, reversed black and white

This is a proof of my notepad. I changed the layout a little and added some extra graphics.


 This is another copy of my notepad where I added a tree stump picture to the background.