Variable Data Direct Mail

The purpose of this assignment is to create a variable data direct mail piece to promote Memories Photography.

Target Audience: High School senior students and their parents.  

Call to Action: Call and make an appointment.  

All images are free from copyright and provided by Memories Photography.

Synopsis:

I enjoyed working on this project because we were finally able to use color pictures. Variable data is a great way to get a better return on investment.

 This is the back of the variable data postcard. The press operator would use a database to insert the first name and address of the recipient in the designated areas.

    This is the front of the male version of the postcard. Again the operator would use the database to insert name.

      This is the female version of the postcard. Again the operator would instert the first name using the database.